Coca Cola is one of popular American soft drinks but I found an advertisement for Coca Cola in Japan. The text in the bottom of the ad says, “Coca Cola is always stay the same”. The ad describes history of Japan between 1889 and 1980. The ad is so busy and we can see it describes a glass bottle of Coca Cola which is old fashioned style in the center of the ad. Shooting stars and colorful circles toward into the bottle of Coca Cola. As I mentioned before, there are a variety of historical things and people on the background. For example, Ronald Regan, Japanese famous actresses, Tokyo Olympic, old cartoon characters, and so on. Basically, the ad tries to tell you that even though the design of Coca-Cola changes, Coco Cola still be the same, it is still loved by people ,and the taste never change. Also, when you look at the color used in the ad, it uses red, yellow ,and pink. I think that the technique of using those colors might be pathos because red is a warm color and it represents emotion, passion and love. Yellow is also a warm color as well as red and it represents happiness and joy. Pink is romantic and charming while red symbolizes hot passion. Using pink means playfulness and tenderness. Therefore, the ad tries to give the audience a feel of passion, happiness and playfulness by using those bright colors. Moreover, the movement of the background of shooting stars and circles is so unique and entertained. It seems the arrows with stars and circles reach to the center of Coca Cola bottle. In addition, I think the target of this ad is people who were young in the age between 1889 and 1980. The ad tries to give the targets feel of nostalgia by just seeing it.
Etsuko Iwama
2010年10月8日金曜日
2010年9月15日水曜日
Are you ready for noodles?
Are you a big eater? Try Wanko-Soba in Iwate, Japan. Wasnko-soba is also as known as buckwheat noodles. Wanko-Soba is a unique fun, and one of traditional foods in northern Japan, Iwate. It is eaten by very entertaining manner. Here is the idea; as soon as the fist bowlful served a sever filing a fresh ball of noodles into the empty bowl and keeps on filing it until you have had enough. A server serves only about a mouthful of noodles each time so you might be able to eat about 40-50 bowls. Similar to the U.S. hot dog contests, there is an annual Wanko-soba eating contest in February. In the contest, you have to fight against yourself and your server. Wanko-Soba has a long history and it is still loved and eaten by a lot of people. Back in the old days, Soba had planted and eaten well in the cold land near to mountains in Iwate. It had eaten when people gathered at wedding parties and festivals. A trigger widespread Wanko-soba was Wanko-Soba noodle shops in Iwate. They had tried to make the noodle popular in Japan. Then, they came up with the funny idea that eat noodle fun and make people happy. That’s how Wanko-soba begun and the idea passes on the modern era.
In a restaurant, Wanko-soba is served with Poached tuna, granted Nameko, bonito, sea weed, and you will have many of your spices and green onions. This is the instruction of how to eat Wanko-Soba and play your game.
1, You must wear a apron.
2,You must eat Wanko-Soba continuously. You will get your own server and she will keep giving you a bowl of soba.
3, You can eat side-dish food but don’t eat too much or you cant eat soba.
4, You must put the bowl on the table when you want to stop eat. Your server wont stop. even if you say, “stop” or “enough”. Actions speak louder than words.
5, Then, you will get served by tea and your Wanko-Soba game is over!!
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