Coca Cola is one of popular American soft drinks but I found an advertisement for Coca Cola in Japan. The text in the bottom of the ad says, “Coca Cola is always stay the same”. The ad describes history of Japan between 1889 and 1980. The ad is so busy and we can see it describes a glass bottle of Coca Cola which is old fashioned style in the center of the ad. Shooting stars and colorful circles toward into the bottle of Coca Cola. As I mentioned before, there are a variety of historical things and people on the background. For example, Ronald Regan, Japanese famous actresses, Tokyo Olympic, old cartoon characters, and so on. Basically, the ad tries to tell you that even though the design of Coca-Cola changes, Coco Cola still be the same, it is still loved by people ,and the taste never change. Also, when you look at the color used in the ad, it uses red, yellow ,and pink. I think that the technique of using those colors might be pathos because red is a warm color and it represents emotion, passion and love. Yellow is also a warm color as well as red and it represents happiness and joy. Pink is romantic and charming while red symbolizes hot passion. Using pink means playfulness and tenderness. Therefore, the ad tries to give the audience a feel of passion, happiness and playfulness by using those bright colors. Moreover, the movement of the background of shooting stars and circles is so unique and entertained. It seems the arrows with stars and circles reach to the center of Coca Cola bottle. In addition, I think the target of this ad is people who were young in the age between 1889 and 1980. The ad tries to give the targets feel of nostalgia by just seeing it.
